Horizon is a brand creation training project I did while working at Benefex for an internal employee benefits scheme for Boots. To see an example of a brand application project, click the button below.

The central theme for this employee benefit scheme is adventure and exploration to encourage employees to go on a rewards journey and to remind them life is an adventure. The simple art style I chose to go with fits well with the idea of exploration as it’s quite playful and even though it’s simple, it works well at showing different landscapes. To help tie it in with Boots I decided to use their brand colours for my colour pallets. The required deliverables were a digital brochure, a digital screen, and an email. I decided to create a bottle design as well as I thought it would be a perfect fit for the adventure theme.