Timber Joinery Solutions, or TJS, is a small joinery business in the south of England that specializes in handcrafted bespoke furnishings. They expressed a desire to stand out in a competitive local market, especially considering that many people aren't familiar with what joinery is. With this in mind, I opted for a straightforward approach, using wood imagery and natural colours to illustrate their craft. Additionally, I incorporated a tree alongside a rectangle to symbolize a window or a door for the logo, effectively communicating their services. The client was very pleased with the branding and collateral provided, finding it perfectly suited to their needs.