A brand creation project that was given by the Instagram page @briefclub. Leaf Lounge is a cosy and inviting plant and coffee shop that aims to create a harmonious oasis where customers can relax, recharge, and connect with nature. Offering a curated selection of quality coffee and a variety of indoor plants, Leaf Lounge seeks to provide a welcoming environment that fosters community, creativity, and wellness.

In crafting the brand identity for Leaf Lounge, I opted for a hand-illustrated style for the assets as it harmonizes perfectly with the organic and rustic setting of a plant store. It also adds that personal touch and friendly warmth that Leaf Lounge offers.