This project was created for one of the D&AD New Blood 2019, where Virgin Atlantic sought to establish a new sub-brand centred around adventure, streamlining the process of booking flights and hotels together.

Choosing a vibrant paper-craft aesthetic, I aimed to resonate with millennials who value digital experiences but also seek tangible connections and real-world adventures. This choice was also inspired by the appeal of topography maps, which formed the basis of the brand assets representing various destinations serviced by Virgin Atlantic.

The website's homepage offers two options: the conventional search and a quick, user-friendly method to book an adventure. With the adventure search, users can select their desired holiday mood, leading to tailored suggestions comprising of destinations, accommodations, and recommended activities. Customers have the flexibility to book a suggestion on the spot or customize their options to suit their preferences.